CKRI-FM is a Canadian radio station, broadcasting an adult contemporary format on the frequency 100.7 FM in Red Deer, Alberta branded as 100.7 CRUZ FM.At 6am on Tuesday, August 3, 2010 100.7 FM The River launched with the song "I Gotta Feeling" By the Black Eyed Peas. During the Christmas season the River rebranded with an all-Christmas music format as "Red Deer's Christmas Station".