Casual Viewin' is a 2000 album by Canadian alternative rock band 54•40. The title refers to a lyric from the Genesis song "Broadway Melody of 1974", which reads: "Marshall McLuhan, casual viewin', head buried in the sand." 54•40 commented in interviews at the time of the album's release that they were influenced by McLuhan's work when making the album, and that they adopted the Genesis lyric as a result.