Cha Cha Cha Films (Spanish: Cha Cha Chá Producciones) is a film production company started by three of Mexico’s most successful and acclaimed directors: [SBC] Alfonso Cuarón, Alejandro González Iñárritu and Guillermo del Toro. The first film being released under the Cha Cha Cha banner is Rudo y Cursi which the three partners produced but did not direct.