Charlie and the Chocolate Factory: The Ride is a dark ride located in the Cloud Cuckoo Land area of Alton Towers theme park, Staffordshire, England. It is based upon the famous Roald Dahl book of the same name, and takes its thematic inspiration from the illustrations of Quentin Blake. The ride is split into two segments, the first being a boat ride along the chocolate river inside Willy Wonka's Chocolate Factory.