Cheetah Vision is a film production company founded in 2009 by Curtis '50 Cent' Jackson and Randall Emmett. The first project that was filmed was called 'Setup' but the first project to go into production and released first is a film called, "Gun". In early 2011, 50 Cent landed a $200,000,000 deal for the company, which will fund a 10-picture deal. Grindstone/Lionsgate will distribute the films. Under the deal, the films will have a budget of around $20 million each.