Choi Gee-sung is President and Chief Executive of the digital media division at Samsung Electronics, overseeing the third-largest business group of the South Korean company, which includes televisions, flat-panel screens, MP3 players, personal computers, and other consumer electronics. He was a New York City torchbearer for the 2004 Summer Olympics relay. Choi had a stint as chief design officer and established Samsung's chip business in Europe in the 1980s.