Clipper Magazine is a corporation that produces coupon and advertisement magazines in over 405 individual markets in 26 states. The company started in 1983 as a student business at Franklin & Marshall College, in Lancaster, Pennsylvania, by Steve Zuckerman, Ian Ruzow, and Bob Zuckerman. The magazine is mailed several times annually in 500 local editions, in 31 states. In Georgia and Arizona, the magazine carries the name Savvy Shopper. The magazine's readership exceeds 30 million annually.