Coventry Mall is a shopping mall in North Coventry Township, Pennsylvania (although its mailing address is Pottstown, PA). It is located at the interchange of Route 100 and Route 724.Opened as The Norco Mall in October, 1967, it featured Sears, Britt's Department Store and Thrift Drug as anchors as well as thirteen smaller retail stores. In 1974 the original open-air plan was enclosed and expanded to include a new anchor store, J.M.