Cradley Heath (/ˌkreɪdli ˈhiːθ/) is a small town and ward in the Rowley Regis area of the Sandwell Metropolitan Borough, West Midlands, England. Cradley Heath is often confused with neighbouring Cradley in Halesowen, although the two places have long been in separate local authorities, and until 1966 were in separate counties.A part of the Black Country, Cradley Heath is one of several towns in central England still recognisable from their early 20th century appearance.