Crazy Loop is a character created (as his alter ego) by Dan Bălan, former leader of the band O-Zone. The character has been introduced to the world with the song "Mm-ma-ma". The music video, directed by Marc Klasfeld, was filmed in Los Angeles and released throughout Europe the week of October 15, 2007. It was released digitally in the UK on October 12, 2009 through PopLife Records.