The Daily Mirror is a British national daily tabloid newspaper founded in 1903. It is owned by parent company Trinity Mirror. From 1985 to 1987, and from 1997 to 2002, the title on its masthead was simply The Mirror. It had an average daily print circulation of 962,670 in March 2014. Its Sunday sister paper is the Sunday Mirror.Originally pitched to the middle class reader, it was transformed into a working-class newspaper after 1934, in order to reach a large new audience.