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About: Diet Rite Pure Zero

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Diet Rite is a brand of no-calorie soft drinks originally distributed by the RC Cola company. It was introduced in 1958 and initially released as a dietetic product, but was introduced nationwide and marketed to the general public as a healthful beverage in 1962. The original formula was sweetened with cyclamate and saccharin.Today it is owned by and distributed by Dr Pepper Snapple Group (known until 2008 as Cadbury Schweppes Americas Beverages), after the merger with Dr Pepper/Seven Up.

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