Direct Hit Records was a record label and store based in Dallas, Texas. The record label is notable for releasing early recordings by North Texas musicians who would eventually go on to prominence at a national level (Darlington (singer) (as the band MESS), Bedhead, Baboon, Brutal Juice, UFOFU, Slowpoke, the Grown-Ups and Dooms UK). The label went on to release recordings by out-of-Texas artists, including Secession Movement, Malachai and Michael W. Dean, between 1998 and 1999.