Dirty Hit is a British record label, formed in 2009. The label was set up by James Oborne, Brian Smith, and former England footballer, Ugo Ehiogu. Dirty Hit is distributed by Universal Music Group.The label's current roster features Little Comets, Benjamin Francis Leftwich, Wolf Alice, General Fiasco, Fossil Collective, The 1975, The Japanese House, and Marika Hackman.