Discovery Channel is a Dutch television channel. Its primary target is men aged 25–39.Cable television has a very high penetration in the Netherlands, and the Discovery Channel is available on virtually every platform. It has enjoyed relatively high ratings for several years; in 2003 it had 1.5 percent share of all viewing, which had risen to 1.8 percent in 2008.The Dutch Discovery Channel distinguishes itself from other versions by having broadcast live sports events.