Dixons Retail plc, was one of the largest consumer electronics retailers in Europe. In the UK, the company operates Currys, Currys Digital, PC World, (with stores increasingly dual-branded 'Currys PC World'), Dixons Travel and its service brand Knowhow. Dixons Retail's Nordic and central European business is operated under the Elkjop umbrella, and it also operates Kotsovolos in Greece.