Doida por ti (English: Mad about you) is a Portuguese telenovela broadcast by TVI. It was written by Maria João Mira, the working title of the series was Lua de Papel (Paper Moon). Doida Por Ti premiered on October 24, 2012. Originally, it ran from Monday to Friday in the hour preceding the news program Jornal das 8, the time slot previously reserved for Morangos com Açúcar.