For other uses, see DPSU (disambiguation)Dr Pepper/Seven Up, Inc. (DPSU) was a Plano, Texas-based soft-drink manufacturing company created by the merger of Dr Pepper, Inc. and The 7 Up Company on May 19, 1986. The merger was a result of the independent bailouts of both companies and the subsequent FTC blockage of a Dr Pepper merger with Coca-Cola. The DPSU merger resulted in the breakup of international branding rights held by the two independent companies.Dr Pepper/Seven Up, Inc.