E·Land Group (hangul:이랜드그룹) is a South Korean conglomerate headquartered in Chanjeon-dong Mapo-gu Seoul, South Korea. It started as a 6 sqm small clothing shop on a fashion street in front of Ewha University in Sinchon in 1980. E.Land Group became a USD 10 billion group of companies, creating the phrase "Legend of 6 sqm (hangul:2평의 신화)".