EDUN is a fashion brand founded by Ali Hewson and Bono in 2005 to promote trade in Africa by sourcing production throughout the continent. In 2009 EDUN became part of the LVMH group.Danielle Sherman was named Creative Director in April 2013. Her first collection debuted during NY Fashion Week, September 2013. The collection includes a range of ready-to-wear, handbags and accessories.