Erik Qualman is an American author of Socialnomics, which according to WorldCat, is held in 1090 libraries. He is also the author of Digital Leader and What Happens in Vegas Stays on YouTube. In 2010, Socialnomics was a Book of the Year finalist as voted on by the American Marketing Association. In 2012 he was a finalist for the Most Likeable Author Award alongside Seth Godin and JK Rowling.