Eugene Edward (Gene) Lacritz (16 November 1929, Salem, Massachusetts – 18 May 2012, San Antonio) was an American conductor, clarinetist, saxophonist, and a 31-year professional in management roles at four former specialty retail institutions, one in Houston and three in San Antonio. Notably, he was a senior executive — initially store manager and ultimately executive vice president — at Frost Bros., a former large apparel retail concern based in San Antonio.