Euro Shopper is a discount brand of everyday commodities developed and marketed by AMS Sourcing B.V.. It was introduced to the market in 1996 and branded products have been sold by some of the AMS members in different countries in Europe ever since. In all stores owned by the Dutch Ahold group, all Euro-Shopper products are completely phasing out to become AH Basic.Most Euro Shopper products are commodities with long shelf life.