Ferrero SpA (Italian pronunciation: [ferˈrɛːro]) is an Italian manufacturer of branded chocolate and confectionery products and it is the third biggest chocolate producer in the world. It was founded in 1946 in Alba, Piedmont, Italy by Pietro Ferrero, a confectioner and small-time pastry maker who laid the groundwork for the Nutella and famously added hazelnut to save money on chocolate.