Fitzrovia (/fɪtsˈroʊvɪə/) is a district in central London, near London's West End lying partly in the City of Westminster (in the west), and partly in the London Borough of Camden (in the east); and situated between Bloomsbury and Marylebone, and north of Soho. It is characterised by its mixed-use of residential, business, retail, education and healthcare, with no single activity dominating.