The Model 48 was an update on Ford's V8-powered Model 40A, the company's main product. Introduced in 1935, the Model 48 was given a cosmetic refresh annually, begetting the 1937 Ford before being thoroughly redesigned for 1941. The 1935 Ford's combination of price, practicality, and looks vaulted the company ahead of rival Chevrolet for the sales crown that year, with 820,000 sold.