Forrest Edward Mars, Jr. (born August 16, 1931) is the eldest son of Forrest Mars, Sr. and the grandson of Frank C. Mars, the founder of Mars, Incorporated, the confectionery company. In March 2015, Forbes estimated his wealth to be $26.8 Billionup from US $11 billion in March 2010. As of October 2012 the Bloomberg Billionaires List ranks Mars as the 31st richest man in the world with an estimated net worth of 20.1 billion.