Fyffes plc (/faɪfs/ fyfs), an Irish fruit and fresh produce company headquartered in Dublin, Ireland, is a fruit brand. It is most closely associated with the banana, although the brand is applied to a wide range of fruits, including the Fyffes Gold Pineapples and Fyffes melons. Fyffes is primarily involved in the production, procurement, shipping, ripening, distribution and marketing of bananas, pineapples and melons.