Gee Records was a New York-based American record label formed as a subsidiary to George Goldner's Tico Records and Rama Records labels in 1953 to honor the million selling hit song "Gee" (1953). Sometime in 1955 Goldner (an inveterate gambler) sold 50% of Gee to Joe Kolsky who was a business partner of Morris Levy. Kolsky and Goldner then opened another label Roulette Records in 1957 with Levy as president.