General Eyewear is London-based eyewear company and brand. The company was founded in the late 1990s by Fraser Laing. Originally under the name Arckiv, it produced its own original eyewear designs and had a particular specialism in Vintage eyewear. In 2010 the company split into two distinct companies, Arckiv became solely focused on menswear, while General Eyewear became a stand-alone company and brand formed from the continuation of the original eyewear division.