Gold is a commercial radio station based in Bendigo/Central Victoria. It is currently part of Grant Broadcasters. Formally branded as Easymix, the station broadcasts across the majority of Central Victoria including Bendigo, Ballarat, Maryborough, Castlemaine and Daylesford on 1071AM. Gold also broadcasts on 98.3 FM which covers the Greater Bendigo region. Gold was originally known as 3CV and began broadcasting in 1938.