A gravure idol (グラビアアイドル, gurabia aidoru), often abbreviated to gradol (グラドル, guradoru), is a Japanese female model who primarily models in magazines, especially those marketed to men, photobooks or DVDs. Gravure idols, in most cases, emphasize their sexual attractiveness and often model in swimsuits.Gravure idols appear in a wide range of photography styles and genres. Their photos are largely aimed at male audiences.