The Gretsch White Falcon is a high-end electric hollowbody guitar introduced in 1954 by Gretsch.Created as a "showpiece" exhibiting the craft of Gretsch's luthiers, sales and demonstration representative Jimmie Webster created it for the 1954 NAMM Show, where the guitar was so popular that it was put into production and went on sale the following year. Since then it has undergone various changes, and is still being made.