Groove Records was a subsidiary of RCA Victor records, founded by Billboard reporter Bob Rolontz (né Robert Rolontz; 1921–2000) in 1953 as a rhythm and blues label. The label tried hard to break into the R&B market. Piano Red was its first hit but Mickey & Sylvia was its first big seller. The label also recorded King Curtis, Arthur Crudup, Brook Benton and little George Benson.