HelloGiggles.com is an entertainment and lifestyle website launched in May 2011. It was founded by actress/musician Zooey Deschanel, producer Sophia Rossi and writer Molly McAleer. The website is geared toward women, and covers topics in pop culture, love, friendship, female empowerment, careers, style, food and daily news with an intelligent, feminist slant. HelloGiggles.com is marketed as a positive online community by its users with a strict "no gossip" policy.