Hengdian World Studios (Chinese: 横店影视城) is a film studio located in Hengdian, a Chinese town in the city of Dongyang, Jinhua, Zhejiang Province. The movie studio is operated by the privately owned Hengdian Group founded by Xu Wenrong. Sometimes called "Chinawood", Xu turned acres of farmland in central Zhejiang into one of the largest movie studios in Asia.