The High definition optical disc format war was between the Blu-ray Disc and HD DVD optical disc standards for storing high definition video and audio; it took place between 2006 and 2008 and was won by Blu-ray Disc.The two formats emerged between 2000 and 2003 and attracted both the mutual and exclusive support of major consumer electronics manufacturers, personal computer manufacturers, television and movie producers and distributors, and software developers.Blu-ray and HD DVD players became commercially available starting in 2006.