Holy Roar Records is an independent record label run by Alex Fitzpatrick and Ellen Godwin. The label began in January 2006 when they moved to London from Birmingham and put out their first release in June 2006, the Phoenix Bodies album, Raise the Bullshit flag. Since then Holy Roar Records has released over 50 albums. The name is actually derived from a vision Alex had whilst on the hallucinogen LSD. The vision came to Alex as he listened to Slayer in the form of a lion with the face of Jesus.