Homeopathy Plus! is an Australian company run by homeopath Fran Sheffield in Tuggerah, New South Wales. It is known for the claim that homeopathy is an effective, and safer, alternative to vaccination for conditions including whooping cough, along with claims that homeopathy is superior to chemotherapy for cancer. The claims for "homeoprophylaxis" were assessed as misleading by the Complaints Resolution Panel of the Therapeutic Goods Administration and a retraction demanded; this was ignored.