The Hula Bowl was an independently administered post-season invitational college football game held each year in Hawaii from 1947 to 2008. The game was last played at Aloha Stadium in the Hālawa district of Honolulu, Hawaii. At one point the longest-running sporting event in Hawaii, it had been considered a premier venue to launch professional careers in the National Football League. Hula Bowl was a trademarked institution of the Downtown Athletic Club, of Heisman Trophy fame.