Hungama Digital Media is a company headquartered in Mumbai. The company was first launched in 1999 by Ashish Kacholia, Hiren Ved, Lashit Sanghvi, Rakesh Jhunjhunwala, and Neeraj Roy as an online promotions agency. The company has since grown to where they also serve as an aggregator, developer, publisher, and distributor of Bollywood and Asian entertainment.