The iTunes Store, originally the iTunes Music Store, is a software-based online digital media store operated by Apple Inc. It opened on April 28, 2003, and has been the largest music vendor in the United States since April 2008, and the largest music vendor in the world since February 2010. It offers over 37 million songs, 700,000 apps, 190,000 TV episodes and 45,000 films as of September 12, 2012.