The Irish Open is a professional golf tournament on the European Tour. Beginning in 2015, the Irish Open is hosted by Rory McIlroy and his charitable foundation is the main benefactor; the title sponsor is Dubai Duty Free.The Irish Open was first played in 1927 and was played annually, except for the war years, until 1950. There was a tournament in 1953 but the event was then not played again until revived in 1975. It has been contested annually since then.