J2O is a still soft drink made from fruit juices. It is manufactured by Britvic and sold in the United Kingdom and Ireland. Launched in 1998, it was designed to provide an alternative solution for people who were going out to bars and clubs but weren't drinking alcoholic beverages. The name ‘J2O’ is a pun on the chemical formula for water, H2O, chosen due to the drink's 50% fruit juice content.