JCube (Chinese: 裕冰坊) is a shopping centre located in Jurong East, Singapore. It opens from 10am to 10pm and is home to Singapore’s first Olympic-size ice rink and the first IMAX theatre in the suburbs. The name, JCube was decided on after a naming competition held in 2010. J represents the mall’s location in Jurong. It also represents what JCube has to offer to its shoppers - the Juxtaposition of enJoyable shopping and sports in Jurong.