Bror Sven Jacob Hård af Segerstad, professionally known as Jacob Hård (born 5 January 1955) is a Swedish sport journalist. He started his career at Radiosporten on Sveriges Radio in 1980 to then start working for SVT. Hård is one of Sweden's most known sports commentators as he has commentated skiing and athletics events since the 1980s. Jacob Hård is also known as the voice of Bo A Orm in Lilla Sportspegelns animated series Zoolympiska spelen.