James W. Hartzell (December 25, 1931 – September 11, 2010) was an American advertising copywriter. He created many successful advertising campaigns. He is principally recalled for originating the 1974 "Baseball, Hot Dogs, Apple Pie and Chevrolet" campaign that Car and Driver and other publications have ranked as the best automobile commercial of all time. Car and Driver explained its pick of Hartzell's ad: "This was the game changer.