Jean-Jacques Beineix (born 8 October 1946) is a French film director and generally seen as the best example of what came to be called the cinéma du look. Critic Ginette Vincendeau defined the films made by Beineix and others as "youth-oriented films with high production values...The look of the cinéma du look refers to the films' high investment in non-naturalistic, self-conscious aesthetics, notably intense colours and lighting effects.