Jeff Chang (born Jeffrey Chang Shin-Che on 26 March 1967) is a Taiwanese male singer, who performs sentimental Mandarin pop ballads.Chang was born in Yunlin, Taiwan. He started off his showbiz career by winning a singing competition while in college. Since 1989 he has released a string of highly successful albums and is known as the "Prince of Love Ballads" in the Chinese pop world.