Jeffrey Ian Pollack (November 15, 1959 – December 23, 2013) was an American film director, screenwriter, television producer and writer.Jeff was known as the co-creator, writer, and producer of the '90s sitcom The Fresh Prince of Bel Air.As a film director he directed the films Above the Rim (1994), Booty Call (1997) and Lost & Found (1999).Pollack served as executive consultant on The Tyra Banks Show. He was a frequent collaborator with Benny Medina.